A review of online organization tips

Submitted by Drew Mckissick on Tue, 03/02/2010 - 01:28.

online organization

Here’s a review of some of the central concepts of online organization that I've covered previously. There's much more that you can review in the "related posts" listed at the bottom if you've missed any of them.

Create a “home-base”

Use either a complete website, a blog (such as with Wordpress or Blogger), or a free online group or campaign, (with AktNow, Google, Yahoo or Ning). This gives you a central location where people can find you and that you can link back to in your offline and online activity.

Leverage the Internet

Choose online activities that will compliment and enhance your offline activities. (For example, online petitions, newsletters, etc.)

Get Social

Create social network profiles, (ex. Facebook & Twitter), and link them to your home-base. Let your supporters know you’re there. These services expose you to individuals who most likely would never otherwise see your content. And they can help with recruitment, as others can see your content being promoted by people they may know, (essentially giving you a referral)

Promote your content

Use email and social networking to push your content to others and expand your network. (for example, you can use services such as Twitterfeed to “feed” your blogs RSS content to a Twitter or Facebook account).

Multiply your efforts

Don't try to do it all yourself. Involve and coordinate with others. The more pople you have contributing content and/or promoting your content, the faster you'll grow and the better off you'll be. Be sure to actively request that supporters forward and promote your content or links via email, Twitter and Facebook.

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Related entries:

(You can find tips like this and much more in my “Grassroots 101: Grassroots Training Series”.)