“Bad officials are elected by good citizens who do not vote.” – George Nathan

It’s a fundamental truth of politics that if you don’t win, you can’t govern. 

You can’t implement policy if you aren’t elected to a position that allows you to do so, or if you don’t have sympathetic elected officials that are willing to help. 

With that being the case, it’s critical that conservatives know the basics of effective campaigning.

Julius Caesar once said that the only thing needed to conquer the world was “men and money”.  Modify that idea slightly by adding “message” and you’ve got a good thumbnail sketch of what campaigns are all about.