The last week or so we've been going over some tips on how to deal with the media. So far we've looked at the importance of 1) getting to know those who cover your beat, 2) being straightforward with how you deal with them, 3) focusing on your message and 4) being proactive in pushing your message.
Finally, here are two more tips.
Be ready to respond
Mark Twain once said that “a lie can get half-way around the world before the truth can even get its boots on”. The fact that news cycles get faster and faster each year only amplifies the truth of that statement.
We're been dealing here with some tips on how to deal with the media. Last time, I mentioned the importance of getting to know the people who cover your efforts (or the area you're involved in), as well as always being honest.
Important tips to be sure, but that's just to get you started.
But one of the main reasons you'll deal with the media at all comes down to what you're trying to accomplish...and that brings us to your message and trying to get it out.
The media is often referred to as the “fourth branch” of government, and with good reason. Whether we like it or not, there is simply no denying that the media has a tremendous impact on politics and society in general by virtue of its ability to help shape public opinion.
As a rule, the more successful conservatives are at impacting politics and society, the more attention they will get from the media. Attention that is almost always biased. This means that, in order to be more effective, conservatives need to be prepared to deal with the media. You need to be ready to defend yourself and your principles when necessary.
The more things change, the more they stay the same.
When political times get tough for liberal Democrats in Washington, conservative conspiracies are the bogeymen of choice.
Back in 1998 when things got tough for Bill Clinton, Hillary declared that there was a “vast right-wing conspiracy” looking to bring her husband down. Other Democrats where quick to pick up the mantra and do anything they could to discredit those who criticized Clinton.
Now here we are eleven years later and, (although there are no chubby interns involved), we have another liberal President facing hard times. So out pop the conspiracy theories like some worn out jack-in-the-box. The only difference is that now we have two former Democrat Presidents cranking the handle.
As the most recent scandal surrounding ACORN grows, it begs the question of “will they or won’t they?” As in, will Barack Obama and the mainstream media decide that it’s in their best interest to “throw ACORN under the bus”?
Things haven’t been going so well for either of them lately, and the ACORN scandal presents them with an opportunity to try and gain a little credibility.
The “mainstream” media continues to take a beating with steadily declining readers and viewers, and many media companies are in (or on the verge of) bankruptcy all over the country.
Get my updates via email: Click Here!