fundraising

For the past several decades the GOP has generally enjoyed supremacy over Democrats in terms of fundraising, especially when it comes to the mass support of small donors.  This is a direct result of conservative development and mastery of new techniques that began in the 1970's, specifically, direct mail fundraising.  For decades, Republicans have used better direct mail fundraising efforts to cultivate millions of small donors to help overcome the Democrats' edge among large contributors and their support among trade unions.  We enjoyed that advantage because we mastered the technology of the times.  But now, the technology is changing (at warp speed) and we're in danger of being left behind.